Katrina A Ferguson

Visual Designer with experience in branding, print and web design. Strong typographic skills, gifted eye for color and obsessed with user-centric approach to design. Focused on visual web design for a smallish company within a marketing group passionate about creating great user experiences. Most recently, I worked on a web team at Intuit through multiple product launches for the web properties QuickBooks and Payroll. I designed creative homepages and landing pages that increased online revenue generation and total product units sold.

Employment

Visual Designer for the Web, Intuit

December 2007 to August 2009

Collaborated with a 45 member team of designers, marketers, analysts, researchers, and engineers to create the best Web user experiences for Quickbooks.com and Payroll.com. Provided site-wide recommendations based on company goals, metrics, competitive analysis, and usability testing for tests, promos, and site launches. Designed and maintained Intuit Web Brand Guidelines—used by over 35 Intuit properties for Brand Guidance.

Senior Designer, oracle

November 2006 to November 2007

Designed and developed look and feel for corporate marketing programs for both print and online, worked closely with team to concept, design & deliver brochures, invitations, direct mail, graphics for conferences & events, packaging, online banners & invites, maintain corporate brand consistency.

Freelance Web/Graphic Designer San Francisco & Bay Area

June to Present

Working primarily as visual designer for the web for various clients including Citisearch via FrankFred Media, Verdix Jury Consulting, Grouper Networks and Author, Carol Pogash, where I designed and coded a landing page for her latest book project for a July Dateline premier.

Web/Graphic Designer, myFBMC.com

March, 2005 to May, 2005

Member of a nine member creative team responsible for client-specific enrollment, marketing and all print collateral. Worked autonomously to meet tight deadlines for 25+ individually assigned clients (including State of California and City of San Francisco). Coordinated, designed and produced high complexity marketing, advertising and enrollment-related materials and monitored them through various stages of development to proposed deadlines. Significant projects include complete redesign and coding of company website including germane project management and information architecture.

Independent contractor, Tallahassee, FL

April, 2004 to March, 2005

Identity designer for local clients. Primary objective for these clients involved developing new corporate identities through logo, and sign design, layout and design of promotional merchandise. A few clients include: Deloitte and Touche, for which I established the visual design on a leading Internet portal project using SAP; School of Visual Arts and Dance where I Collaborated with the Dean of the school on a process-color journal managing all prepress and post-production from design and paper choice to reading proofs; The FSU School of Criminology, for which I provided design concepts and final visual design for work mark and logo; The North Florida Animal Hospital, complete redesign of hospital’s logo; FC2 The Fiction Collective, where I provided concept and visual design on book jackets for several novels including: Hogg, A Novel; Reruns; and Marianne Hauser, A Collection of Short Fiction.

Teaching Assistant, London Euro Design Program at FSU

June to August, 2004

Assisted in design studio with design critique and technical support during class time and working labs. Guide for art students on daily museum, park and design and architecture studio excursions.

Research Assistant, Fsu, School of Communication

August, 2003 to April, 2004

Prepared files for project website; gathered research for program evaluation; evaluated Title IV funded programs; layout and design of graphs and tables for brochures; and layout of product deliverables in the form of final reports on the evaluated programs for the Department of Education.

Graphic Designer, Florida Agency for Workforce Innovation

October, 1997 to July, 2002

Senior Designer in print and web for the Office of Labor Market Statistics. Challenged to bring national recognition to the office and agency as a whole by developing an identity for several of the offices contract deliverables (an example would be promoting the Census). Responsible for all facets of production and visual design including scheduling, writing print specifications, securing quotes from vendors for merchandise and outfitting design studio with latest technology and equipment. Completed annual projects: Career publications, multimedia interfaces, informational design, brochures, program logos, large format posters, monthly newsletters, large format display graphics, internet architecture, web graphics, and HTML coding.

Illuminactive Multimedia Design

August 1997, to February, 1998

Experience included serving as an integral part of a production team that worked in collaborative effort to meet deadlines; assembled and executed production schedules for web graphics; produced design documents for web and multimedia. Worked primarily as an illustrator, web designer, and creative consultant.

Academic Experience

Strengths

Specialize in visual design for print, web and multimedia.  I have expert knowledge of visual design and graphic software packages on both Mac and Windows. ++A fervor for type!++ Current on constraints and best practices of Web. Ability to handle multiple projects with aggressive deadlines. I enjoy and am resourceful in reviewing competitor's material and market trends. Familiarity and experience with PMI-style project management. Possess strong ability to learn new software and office procedures.

software

At home in the following: Macromedia DreamweaverCS, FireworksCS, Adobe PhotoshopCS, InDesignCS, Extensis Suitcase, IllustratorCS, and the Acrobat Suite; Filemaker; Microsoft Office Suite; FTP and HTML.
Just visiting: ColdfusionMX, SAP Interfacing & FlashCS

recognition